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A truly innovative Franchise Opportunity
Dedicated to serve the electrical trade
Capital Electrical Wholesalers [CEW], based in London, are delighted to announce the launch of our exciting, innovative franchise opportunity, designed for new to industry franchise partners (or existing independent electrical wholesalers rebranding to CEW).
The CEW franchise programme has been developed to deliver a comprehensive range of unique selling points & marketplace benefits to individuals, or companies, looking for new SME business opportunities in a fast-growing industry sector.
These benefits include preferential buying terms, supply chain efficiencies and technology-driven systems and processes designed to ensure our franchise partners develop and grow their customer base, sales revenues
and ultimately profitability in the local trading area.
Our franchise is built on the principle that a branded network of independent electrical wholesalers operating in a business partnership & offering exceptional customer service, will be stronger together – highly competitive, sustainable, and profitable. We have a strong brand image & an excellent reputation in our core SME market. We work tirelessly to deliver convenience & outstanding service under our strapline “Dedicated to serve the electrical trade”.
1
Established in 2012, Capital Electrical Wholesalers has experienced impressive growth & now operates from 3 locations: 2 company-owned stores & one franchise store with new store locations in the pipeline and due to launch soon.
2
CEW is a member of AWEBB – the industry’s leading, progressive buying group.
Our franchise partners will join AWEBB with access to AWEBB’s extensive supply chain, competitive pricing, extended payment terms & valuable annual rebates.
3
Technology-driven – industry specific I.T. systems and processes that drive operational efficiency, ensure a professional image & improve the customer experience.
4
Franchisees will benefit from our comprehensive training programme.
You will be fully trained in all aspects of owning and operating a CEW franchise. Importantly, we offer detailed initial & ongoing business support to our franchise network.
5
Up to 70% unsecured business funding available through the major high street banks franchise depts for CEW franchising (subject to personal status), at competitive rates.
CEW franchise has been pre-approved by the banks and we can introduce interested parties to the banks as and when appropriate.
6
Excellent cash flow business - our target market is SME electrical contractors who pay at point of purchase, providing a low debt risk.
In addition, you will benefit from “just-in-time” supply chain efficiencies & extended supplier payment terms.
7
Cost-effective marketing strategy – includes our contemporary website with online ordering capability, social media activity and traditional marketing activities.
Franchisees will benefit from online sales in their franchise territory. We build a strong base of loyal customers who are invariably become advocates for our brand
and refer business to us.
8
The CEW reputation for customer service & relationship management is renowned.
We are a business that puts integrity at the heart of our operations – customers; franchisees; suppliers; our people
Highly experienced, dedicated and approachable head office team – CEW are passionate about supporting their franchise partners & building a world-class, professional and successful franchise network.
9
The electrical components supply market is valued at £3B p.a. in the UK, with electrical wholesalers accounting for over 70% of the electrical components and electrical materials business,
predominantly supplying the building and construction sectors. In addition, electrical installation upgrades, repairs and renovations drives demand. The market continues to experience solid growth.
10
Our franchise programme has been professionally developed by specialist franchise consultants & franchise lawyers, following the Code of Ethics of the British Franchise Association.
Our franchise is for an initial 5-year term, with rights to renew for a further 5 years. Franchisees will have a dedicated territory. We have developed innovative, highly competitive commercial terms.
We have developed a detailed 2-way franchisee recruitment process that takes in to account our business development, partnership, and ongoing support to franchising.
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